Pedigree
Task: Come up with an innovative idea/product that helps dogs get adopted.
Insight
Occasional detours and re-routes in life can unexpectedly lead to transformative discoveries, highlighting the unpredictable nature of the journey and the potential for positive, life-changing outcomes.
Idea
Because sometimes, the best detours lead to life-changing moments with a new four-legged companion.
Execution
A feature that guides you through local dog shelters on your way home, turning your commute into a chance to discover furry friends waiting for a forever home.
D-Tour
"Introducing 'D-tour' on Waze – your route to unexpected joy!
