Apt Deco
Task: Come up with an Out Of Home campaign that gets budget conscious Gen Z and Millennials who want nice things for this space to think of Apt Deco as the first place to look.
Insight
Shopping for used furniture is akin to visiting an amusement park, where each piece offers a unique adventure and a multitude of options, creating an exciting journey in furnishing your space.
Idea
Elevate your space with pieces that go beyond function – they create a playground of joy. Choose not just furniture but the ingredients for a personalized adventure in every corner of your home.
Execution
OOH billboards that express the amusement of used furniture shopping.
Play House
More than furniture, you're curating an amusing haven for self-enjoyment! a hobby into something more.