WNBA x NIKE
Task: Come up with an experiential idea for Nike that encourages young girls to get into basketball.
Insight
The emphasis on external beauty in social media overshadows the recognition of young girls' internal beauty, fostering a disconnect between self-perception and societal expectations.
Idea
Let’s empower young girls with sports and fun while inspiring career opportunities that aim to celebrate their inner beauty and set the stage for a fair and bright future.
Execution
Curated games geared to empowering young girls voices and enlightening young girls on their inner beauty.
Camp Future
A day where potential knows no bounds!
Special games & Activities:
The Shout Clock - test your projection! How big is your voice in a crowd of noise?!
Whack-A-Ball - test your strength by measuring your physical impact!
Maskot Muse - test your creativity by designing a mascot, it could be the future!
Room of Reality - see how tall you really are! Room of reality is a room full of mirrors enlarging the girls body to appear taller than usual, implying the external height doesn’t reflect the height of your character!
