Spotify
Task: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
Insight
Die-hard music fans exhibit a profound dedication, often going to great lengths to establish a closer connection with their favorite artist, showcasing the powerful impact of music on personal devotion and identity.
Idea
Immerse yourself in the literary tastes of your favorite artists and make reading as cool as the beats that inspire them.
Execution
Spotify ads of artists reading execerpts from their favorite books.
Read like a Star
Because why just be inspired by Drake's music when you can read like Drake?”
